Mahatma Gandhi’s birthday celebration has reduced to mere efforts to monetize . Mont Blanc has launched 241 limited edition 18k gold plated $24,763/ each pens. The pen is engraved with Gandhi’s image and tricked out with a saffron-colored mandarin garnet on the clip and a rhodium-plated nib. A billboard put up this week over Mumbai’s teeming slums shows a gaunt Gandhi next to an image of the swanky pen, with golden threads woven around it to represent Gandhi’s spinning wheel. This one is oozing with irony! Gandhi who lived and preached life of minimalism, his name, today, is being used as a sales gimmick for the opulent and could-not-care-less types. Mont Blanc got it all wrong.
Internet search giant Mahatma Gandhi on Friday on the 140th anniversary of his birth, replacing the ‘G’ in its colorful logo with a picture of the Indian independence hero. Nice gesture.paid tribute to
A popular Mumbai boutique, Bombay Electric is launching a clothing collection by an Indian non-profit organization, Women Weave, made entirely of organic khadi, the hand-spun fabric that Gandhi popularized during India’s struggle for independence.
Today on his 140th birthday, Gandhi’s words, thoughts, and philosophy has been reduced to logos, brand promotion, film stories, and sales gimmicks. All that was profound has lost its relevance.